Title: Microeconomics for MBAs: The Economic Way of Thinking for Managers
Author: Richard B. McKenzie & Dwight R. Lee
Publisher: Cambridge University Press
Category: Business Studies
Subject: MBA
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and attention to intuitive economic thinking.
The text is structured clearly and accessibly: Part I of each outlines the basic theory and Part II applies this basic theory to management issues. “Perspective” in each chapter provide a new line of argument or different take on a business or policy issue, and carefully topics and questions are designed to spark lively and debates.
Throughout the book, McKenzie and Lee to infuse students with the economic way of thinking in the context of a host of that MBA students, as future managers of real-world firms, will find relevant to their career goals.
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